Why Jewellery Designing Should Be a Separate Service
Jewellery designing is not just a step within manufacturing—it is an independent and essential service on its own. It’s the very first point where a customer connects with their jewellery…
Why YOA Says “Emotion Is Beyond Status”
At YOA, we believe jewellery is not just about gold, price, or prestige — it’s about what it means to you. Some people wear jewellery to show status, but our…
How YOA Is Changing the Jewellery Game
Jewellery is a special industry. Unlike fashion or electronics, it’s the only space where the main material — gold — retains 100% of its value, no matter how much time…
Meet the Minds Behind YOA
At YOA, we are not just a brand—we are a team of five passionate individuals who came together with a shared dream. All five of us are co-founders and directors…
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