Why YOA Says “Emotion Is Beyond Status”
At YOA, we believe jewellery is not just about gold, price, or prestige — it’s about what it means to you. Some people wear jewellery to show status, but our…
How YOA Is Changing the Jewellery Game
Jewellery is a special industry. Unlike fashion or electronics, it’s the only space where the main material — gold — retains 100% of its value, no matter how much time…
Meet the Minds Behind YOA
At YOA, we are not just a brand—we are a team of five passionate individuals who came together with a shared dream. All five of us are co-founders and directors…
IGJ – The Backbone of YOA
The Institute of Gems and Jewellery (IGJ) is one of India’s leading institutes dedicated to professional education in jewellery design, manufacturing, and gemology. For us, it was more than a…
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